Cookie policy

Fidelity's cookie policy outlines our use of cookies. The policy explains how cookies are used on Fidelity websites, what cookies may be set when you visit the websites and how to manage and delete them.

What are cookies?

Like most other websites, our Fidelity website uses cookies. Cookies are small text files stored on your computer or mobile device by your browser. They are used for many things, such as remembering whether you have visited our site before, matching content to your preferred interests or to help us work out how many new website visitors we get each month.
No cookies used by Fidelity store personally identifiable data such as:

  • Names
  • Phone numbers
  • Email addresses
  • Mailing addresses
  • Bank Account Numbers
  • Credit Card Information

This policy explains how cookies are used on Fidelity websites, what cookies may be set when you visit the Fidelity websites and how to manage and delete them.

How to remove cookies and cache

About this cookie policy

This cookie policy applies to all Fidelity websites and mobile applications.

Throughout this cookie policy, any references to our website cover any website or mobile application maintained by Fidelity. This cookie policy forms part of our website security and privacy provisions.

By accessing our website, you agree that this cookie policy will apply whenever you access our website on any device.

Fidelity reserves the right to update this cookie policy from time to time. Any changes will be posted within this page and shall become effective as soon as they are posted. Continued use of the website or app constitutes your agreement to all such updates.

Fidelity use of cookies

The following uses of cookies do not apply to the Fidelity App on an iPhone or iPad.

Fidelity may collect other information automatically when you visit the website, using cookies or local storage in the case of mobile. This allows us to identify your computer and find out details about your last visit.

  • Cookies help us recognise you as a unique visitor when you return to our website, allowing Fidelity to tailor your online experience.
  • They enable us to measure and understand how visitors use our site, driving improvement.
  • We might store information entered in tools, such as calculators or demonstrations on our website. This information may need to be temporarily stored to deliver these types of services efficiently and is not used for any other means.

If you choose not to allow cookies, the quality of your browsing experience may be reduced.

Information collected by cookies does not personally identify you; but it does identify your computer and your connection to the internet. We only collect general information about your computer settings, and your connection to the internet, for example your operating system and platform, IP address, browsing patterns and interactions with our sites.

For more information on cookies please visit the Information Commissioner’s Office† website  and the All About Cookies† website.

Cookies and Emails

Fidelity also uses cookies and similar technologies in the emails that we send. We will gather information such as your IP address and geographical location, as well as whether you open the email, which links you click on within the email and any Fidelity webpages you subsequently visit. We will have the ability link any activity on Fidelity webpages and emails we send to your email address. This is done by matching your IP address as opposed to storing any personal information about you. Please note this does not track any activity on non-Fidelity pages. You can remove these cookies from your device at any time by clearing your cookies and cache.

Types of cookies Fidelity use

The cookies used in Fidelity websites are based on the categories found in the International Chamber of Commerce UK Cookie guide†.

This website currently uses performance and functionality cookies only.

Performance Cookies

Performance cookies are used to measure browsing activity, in order to learn about how you use our website. For example, which pages you go to most frequently, how you link to our site and whether you have any issues or error messages from web pages.
These cookies do not collect information that identifies you. Any information collected by these cookies is aggregated and therefore anonymous. We only use this information to improve how our website works and to provide you with a better online experience.

Performance cookies are used to:

  • Measure the performance of our website and collect information on how you use it in order for us to provide you with the best possible online service
  • Help us improve our website by measuring any errors you may experience
  • Measure the effectiveness of our onsite adverts and online marketing campaigns
  • Help us test different designs on our website in order to improve your online experience

Here are examples of cookies that we have defined as 'Performance':

Name Function Supplied by
__utma, __utmb, _utmc, __utmz Analytics Google
Ict_0, ict_Master Analytics  Google Floodlight (DoubleClick)
tPHG-PS Analytics Performance Horizon Group
_fby_site, _fby_visitor Analytics Feedbackify
s_cc, s_fid, s_ppv, s_vnum, s_invisit Analytics Adobe Analytics
Cdatsid Analytics Decibel Insight


Using our website indicates that you accept the use of 'Performance' cookies. If you prevent them it affects our ability to improve our site for our users.

If you would like to opt out of these cookies follow the links below:

Google Analytics Google Analytics (GA) is a web analytics service provided by Google Inc. that provides statistics about visitors to our website.
Opt-out of Google Analytics cookies†
Adobe Opt out†
Decibel Insight Opt out†

Functionality cookies

Functional cookies allow us to remember certain selections or preferences you have made in order for us to tailor our website to you.

Functional cookies are used to:

  • Remembering if you have previously accepted terms and conditions to prevent repetitive pop-up messages or disclaimers.
  • You can control whether or not these cookies are used, but preventing them may stop us from offering you some services.

How to control your cookie settings

Most internet browsers accept cookies automatically, but you can change the settings of your browser to erase cookies or prevent automatic acceptance if you prefer.

These links explain how you can control cookies via your browser - remember that if you turn off cookies in your browser then these settings apply to all websites not just this one.

If your browser is not listed below you can normally use the 'Help' functionality on your browser to find out about how it handles cookies.

  • Cookie settings in Internet Explorer
  • Cookie settings in Firefox
  • Cookie settings in Chrome
  • Cookie settings in Safari web
  • Cookie settings in iOS

You can also opt out of receiving targeted advertisements by visiting the NAI website opt-out page here: or the DAA opt-out page here: or, for EU users, the EDAA opt-out page here:

If you wish to opt out of any other internet based advertising cookies that we use to show you relevant promotions please visit the National Advertising Initiative’s consumer opt-out site to remove them and prevent these cookies from being allowed onto your machine in the future.

† By clicking on the link you will be leaving Fidelity's website. Fidelity is not responsible for the content of external internet sites.

Fidelity uses cookies to provide you with the best possible online experience. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on our site. However, you can change the cookie settings and view our cookie policy at any time.