Capitalising on China’s consumption shifts

While global issues continue to impact sentiment towards Chinese equities, Dale Nicholls discusses some of the local drivers that are structurally shifting the investment landscape. As consumption continues to account for an ever-larger proportion of Chinese GDP growth, he outlines how this overarching theme continues to create new opportunities in both the public and private markets.

Key points
 

  • Investors should expect the current noisy macroeconomic and geopolitical environment to persist for the time being as negotiations continue.
  • Fidelity China Special Situations PLC remains focused on investing in beneficiaries of the domestic consumption growth story.
  • In these areas, growth dynamics drivers are strong, innovation levels high and new players are emerging - a good environment for active stockpicking.


The daily newsflow on US-China trade negotiations has continued to drive gyrations in financial markets in the first half of the year. Unsurprisingly, Chinese equities have been at the centre of these sentiment shifts with the most recent development post-June’s G20 seemingly taking us back to expectations of an amicable outcome.

I think it seems reasonable to expect this noisy macroeconomic and geopolitical environment to persist for the time being as negotiations continue. Longer-term I ultimately think that a trade deal being agreed remains the most desirable outcome due to the mutual damage a prolonged and full-blown trade war would bring to both economies - starting with higher prices for US consumers.

While some parts of the negotiation will be complex and difficult to reach full consensus, particularly around issues such as government support in strategic sectors, we believe both sides will be increasingly incentivised to reach agreement. For China, we may see negotiations push towards a more open economy.

Against this backdrop, the trust remains focused on those areas that are exposed to China’s structural shift towards a domestic consumption-driven economic model, with 90% of the portfolio’s total revenues coming from Greater China, including Hong Kong and Macau. In these so-called “New China” consumer-related areas, the underlying growth drivers are strong, innovation levels high and new players are emerging.

Technology as an enabler

The technology sector continues to play a key role enabling and creating new business models. Alibaba and Tencent are core positions - their ecosystems continue to expand and will occupy an even greater share of the Chinese economy - although the portfolio also has significant exposure to other players outside of these household names.

One such example is Secoo, a leader in luxury e-commerce that is building strong relationships with well-known global brands, yet it trades at a significant discount to global peers. Elsewhere, Kingsoft is set to benefit from a recovery in online game approvals, reduced losses in its cloud business as the market consolidates, and from continued strong growth in its software business.

The unlisted space

I continue to utilise the enhanced investment powers the trust structure provides to invest in unlisteds with more than 5% of the portfolio invested in this space. Notably, two holdings - Meituan Dianping and Aurora Mobile (known as Jiguang pre-listing) - came to market last year in Hong Kong and New York respectively. I continue to hold Aurora for its strong potential for continued growth by leveraging its access to the broadest data set. Meituan was sold due to the perceived risks relating to increased competition across a range of online services.

More recently, three new unlisted holdings have been added to the portfolio: DJI International, a drone manufacturing company; Sensetime, China’s leading AI company focused on computer vision and deep learning; and ByteDance, which operates various content platforms globally including Toutiao in China, the leading news aggregator, and Douyin, a strongly growing short video platform, which is also growing strongly overseas under the name TikTok.

Rising middle class also supports selected financials

Finally, a note should also be made on non-banking financials given the trust’s significant exposure to insurers like China Pacific Insurance, China Life Insurance and China Taiping Insurance. The insurance sector was badly hit in the 2018 bear market amid concerns for their investment book, moving valuations to historically low levels in many cases, and levels that compare favourably with other global insurers despite far better growth prospects.

The long-term opportunity remains attractive as the insurance industry is still in its infancy; it is tied closely to the rise of the middle class and their propensity to protect wealth. Indeed, this is an overarching theme supporting consumption, which remains the biggest driver of growth in China.

In addition to rising penetration across a range of categories, we are seeing increasing ‘premiumisation’ and trading up which should not be a surprise as incomes rise. While many foreign players occupy strong market positions, we continue to see local players asserting themselves and building strong businesses from sportswear to toothpaste to coffee chains.

As growth levels between the old and new parts of the economy diverges - and with aggregate valuations relatively undemanding - China is a fertile hunting ground for stockpicking. Although an uncertain macro environment has contributed to earnings growth expectations moderating over recent months, the companies in the portfolio still have robust prospects and I have a high degree of conviction in their ability to grow their earnings over the mid-term. This should over time reward investors in the form of share price appreciation.

More on Fidelity China Special Situations PLC


Important information

The value of investments and the income from them can go down as well as up, so you may get back less than you invest. Investors should note that the views expressed may no longer be current and may have already been acted upon. Fidelity China Special Situations PLC can use financial derivative instruments for investment purposes, which may expose the trust to a higher degree of risk and can cause investments to experience larger than average price fluctuations. Overseas investments will be affected by movements in currency exchange rates. Investments in emerging markets can be more volatile than other more developed markets. Investments in smaller companies can carry a higher risk because their share prices may be more volatile than those of larger companies. Reference to specific securities should not be construed as a recommendation to buy or sell these securities and is included for the purposes of illustration only. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser.

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